Post-purchase upsell CTA

Every manual ends with a configurable call-to-action — a chance to turn a grateful customer into a repeat buyer at the moment of peak attention. Here's how to set it up and what makes it convert.

1. Where the CTA appears

At the end of every manual — after the final step, or after the customer scrolls through the PDF / video — a single CTA card appears. One button, one message, one destination.

We deliberately limit it to one CTA. Two CTAs convert worse than one. Three is annoying.

2. Configure button text and destination

Each manual has its own CTA. From the editor:

• Button text — keep it under 6 words. "Get matching pillow 15% off" beats "View our complete accessory collection now".
• Destination URL — anywhere on your store. Most often a product page or a cart with a discount code pre-applied.

3. Add a discount code with auto-apply

The highest-converting pattern: deep-link directly into the cart with the discount code already applied. The customer doesn't have to copy or remember anything.

Replace {variantId} with your actual product variant ID and THANKS15 with your code. The customer taps the button and lands in a cart with the product added and the discount applied — one tap from purchase.

4. Pair with the right product

Don't upsell the same product they just bought. Customers who just assembled a chair don't need another chair. They might need:

• An accessory — lumbar pillow, footrest
• A consumable — cleaning kit, replacement pads
• A complement — matching desk for the chair
• An upgrade — premium version they didn't pick first time

5. Track conversions

UnboxBridge tracks two things automatically:

• CTA clicks — how many people tapped the button
• Click-through rate — clicks ÷ scans

For full sales attribution, append UTM parameters to your destination URL:

Shopify's analytics will then show those sales as "Sources from UnboxBridge" — proof of revenue tied to the manual.